Virgil Abloh, the man who for years was one of Kanye West‘s creative directors — as well as a fashion designer in his own right — debuts the first collection from his new project, OFF-WHITE. While Abloh’s previous brand PYREX VISION displayed his strong sensibility for bold graphics and pop culture references, OFF-WHITE brings a higher-end sensibility to the market. The SS14 collection is cut and sewn in Italy, and that connection is carried further by Italian retailer and creative agency Slam Jam Socialism, who present the brand in a new editorial entitled Children of the Sun. The editorial showcases complete OFF-WHITE outfits, highlighting their heavy graphic identity and print work.

The complete collection can be found here.

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