For their newest campaign, Y-3 has enlisted graphic designer Peter Saville to deliver some new print art. Dubbed “Meaningless Excitement”, the multifaceted, “Communication Campaign” will see Saville creating art that will be incorporated into both the clothing and the print artwork. If this all sounds complicated, that’s because it is, but it’s also insanely cool. To get a better sense of it, click through the gallery above and watch an interview with Saville here.

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Y-3 “Meaningless Excitement” Campaign Featuring Peter Saville