Japanese label Challenger have teamed up with San Francisco based, US label HUF with great distinction. Entitled “CUF”, a play on combining HUF with Challenger and the slogan CAME UP FIRST and consisting of a skate deck, caps and tee this makes for a compelling release.

Unexpectedly, San Francisco based brand HUF have been forced to close their doors in Los Angeles. Founded by pro-skateboarder Keith Hufnagel in 2002 the brand and store has thrived in the West Coast and since becoming a household name around the world. The news comes following the closing of the San Fransisco location almost 10 years after…

Here is a comprehensive look at the HUF Fall/Winter 2010 Collection with this well executed look book, showcasing the core elements of the label. Derived from traditional and casual products, while defined by the renowned approach of Keith Hufnagel. This impressive collection of images provides with an insight to some great outerwear, shirts, tees, caps as…