Launched in 2000 N.Hoolywood seeks to strike a balance between quality high end fashion and avant-garde inspiration.
Founder: Daisuke Obana
Location: Tokyo, Japan
Founded by Daisuke Obana. Born January 28th, 1974 in Kanagawa Prefecture. After dropping out of a career college, he worked as both a buyer and shop manager for a vintage clothing store.
In 1995, he joined in launching the vintage specialty store “go-getter”, where his selections of design-conscious clothes from the 70s and 80s began countless modern fashion movements. In 1999, in reaction to people’s view of value in vintage items being based solely on “good condition” and “old age”, he worked to change this viewpoint by selling original and re-worked items from the corner of the shop. In 2000, he launched N.HOOLYWOOD and opened the flagship store “Mister hollywood” in December of the same year. The N.Hoolywood name derives from a combination of the words ‘hooligan’ and North Hollywood, where the brand has an office. In 2000 the brands flagship store called ‘Mister Hollywood’ was opened in Tokyo which is reference to Obana who shares the ‘nickname’. The collections take inspiration from outside and sometimes surprising sources, for example Apollo 11 and Amish culture to King Vidor’s film “The Fountainhead” for the autumn/winter 09/10 collection. All of these are matched with high quality tailoring to create a unique and edgy product. Since its first collection debut at Tokyo fashion week in 2002 the brand has seen huge growth with capsule collections now shown in Paris and a store opened in Hong Kong in 2008. A ‘basics’ line introduced by the brand also gives reference to the juxtapositions which inspire it.
Tailoring and Basics – High end fashion and Vintage inspiration – Hooligan and Intricate design-
All point to the eclectic mix which continues to cause a stir amidst the abundance of brands which have emerged over the last few years from Japan. An interview with Obana in 2009 revealed Karl Lagerfeld regularly wears the clothes, instigating the prominence which N.Hoolywood may aspire to at the pinnacle of fashion.
For the Spring/Summer 2002 season, N.HOOLYWOOD presented its first runway collection, using a nightclub as its venue. In September 2004, the “Mister hollywood” shop was moved to Jingumae area from Harajuku area. In June 2007, the company held its first Paris Exhibition for the new line “N.HOOLYWOOD COMPILE”. On November 1st, 2008, N.HOOLYWOOD opened its first freestanding store in Hong Kong.