ACRONYM® Acronymjutsu [FW-1213] from ACRNM on Vimeo. Having already seen the Acronym Fall/Winter 2012 “Acronymjutsu” Collection through the labels lookbook, here we get greater insight with a signature video highlighting the functionality of some of the garments. Created by Ken-Tonio Yamamoto with music by Zomby, designers Michaela Sachenbacher and Errolson Hugh have outdone themselves once again and while not…

Acronym releases its SS12 collection to stores this week. As usual the brand delivers high end technical gear based on a minimal aesthetic.  With a focus on well designed technical outerwear, the release sees an offering of jackets, pants and accessories, including messenger bags, pouches and an iPad case. The looks shown above and below…

Here is a great insight into the Acronym Fall/Winter 2011 with this well compiled video produced by Ken-Tonio Yamamto and designer Errolson Hugh. Simply entitled FW-1112, Errolson Hugh breaks down each piece, that is again highlighted by technical and innovative elements.