Here is the second installation of video’s presenting the Acronym Spring/Summer 2011 Collection with this piece entitled “Acronymjutsu”. Highlighting key pieces and functionality’s from the collection, this film is another great piece directed by Ken-Tonio Yamamoto and Errolson Hugh.

Errolson Hugh of Acronym is the latest name to feature on Visions of Visionaries by MADE. Amongst the topics of discussion are the foundations of the brand, to the process of design and production as well as the future of the label and what we can expect. Capping of this interesting interview is a personal insight into…

As we highly anticipate the Acronym Spring/Summer 2011 Collection, here are two very creative films that highlight two pieces from the collection. Typically astute Errolson Hugh’s abstract approach to functionality is defined by the S-J7 and S-J14 jackets that are featured here.