PUMA has partnered with multi-media street influencer BLACKRAINBOW to launch the PUMA R698 and R698 LTWT, a limited sneaker release highlighted around one of PUMA’s most iconic Running styles:  the R698, on April 12th, 2013. Based in Paris, BLACKRAINBOW was founded in 2006 by dynamic duo, Jay Smith and Greg Hervieux.  Today the BLACKRAINBOW empire…