At the beginning of BWGH, there were two Parisian friends passionate about new horizons. They’ve been exploring urban culture for a long time in order to create a multidisciplinary organization, an authentic label.
Since 2010, BWGH has endeavored to highlight the work of the ones who are a part of today’s culture, through several actions: creation of a young photographers crew, organization of cultural events and publication of bi-annual magazines. These different influences are expressed in the collection imagined by the duo and their team.
Each collection, in the contours as much as in the details, is thought in accordance with precise and inspiring cultural references and made to be worn by a passionate and open-minded generation.
To illustrate the launch of the first collaboration between Puma and BWGH (entitled The Bluefield Project), Adrien Landre and Julien Soulier directed a film - under the creative direction of David Obadia - ... Read
Highly regarded French label BWGH have collaborated with Voo Store Berlin to rework the soon-to-be-iconic Voo knit. The unique design features the Voo logo and the 'Berlin, Brooklyn, Paris' chenille logo and co... Read
BWGH herald the second drop from their FW13 collection with a new lookbook, entitled Spectrum. Highlighting key pieces from the collection against an evolving backdrop of colour, the lookbook was shot by Alice ... Read
French brand BWGH presents a new Fall/Winter 2013 video, reiterating the Scottish inspiration behind its recent collection. Stonehaven is titled in tribute to its namesake Scottish town, which geographicall... Read
BWGH have opened the doors to their first Paris store in the Cité de la Mode et du Design. The pop-up pays physical tribute to the brand's favourite artist, Yves Klein, with vibrant blue walls, while keeping in... Read
BWGH and colette are not strangers to each, having collaborated together already a handful of times and this latest piece is equally impressive as the items we have seen to date. The outcome is something for yo... Read