At the beginning of BWGH, there were two Parisian friends passionate about new horizons. They’ve been exploring urban culture for a long time in order to create a multidisciplinary organization, an authentic label.
Since 2010, BWGH has endeavored to highlight the work of the ones who are a part of today’s culture, through several actions: creation of a young photographers crew, organization of cultural events and publication of bi-annual magazines. These different influences are expressed in the collection imagined by the duo and their team.
Each collection, in the contours as much as in the details, is thought in accordance with precise and inspiring cultural references and made to be worn by a passionate and open-minded generation.
SOTO‘s in house-label Le Berlinois play a pivotal role in another impressive collaboration, this time teaming up with Parisian streetwear newcomer BWGH. Applying Le Berlinois to the fast becoming iconic design ... Read
Before becoming known primarily as purveyors of streetwear, BWGH were an established group of artists and photographers who came together over a love of art and fashion. This passionate interest in the pairing ... Read
David Obadia is one half of the founding duo (alongside Nelson Hassan) of Parisian collective Brooklyn We Go Hard (BWGH). For David, 'collective' is a preferrable term to 'brand', as BWGH operate as a multifac... Read
With BWGH's Fall/Winter 2012 collection "Ourouk" focusing on multiculturalism, the Parisian brand decided to create a lookbook - shot by french photographer Vincent Desailly - that is representative of their cr... Read
Although the USA, and more specifically, the East Coast, are driving influences behind Brooklyn We Go Hard, brand creators David Obadia and Nelson Hassan are equally as inspired by their love for Paris.
The Pa... Read
Bringing a little Paris to the OC London party, French collective Brooklyn We Go Hard reissue their custom BWGH for OC sweaters, inspired by sports in brand new colors this summer. They're a dual-nationality dr... Read
BWGH's FW12 campaign "Ourouk" takes its name from the birthplace of the mosaic, created 6,000 years ago in Mesopotamia. The collection pays tribute to this, mixing and matching colours and cultures, whilst defe... Read