The New York Times’ T Magazine has published an insightful piece written by PORT‘s David Hellqvist, on COMMON – the Swedish brand that has gone from strength to strength in its young lifespan so far. Founded by designers Saif Bakir and Emma Hedlund and based in the Southern Swedish city of Malmo, COMMON’s distinct aethstic…

With Invincible Summer getting closer to its release Common see’s the release of the video for “Announcement”, the First Single off of the new album. The video’s treatment places the Chicago rapper in an minimalistic animated setting giving way to the scattered hip-hop elemental references through-out the video. Even Pharrell makes his obligatory guest spot…