Following in the footsteps of Jean Paul Gaultier, Marc Jacobs steps into the role of Creative Director for Diet Coke in 2013. The first results of this creative partnership will be released into European markets later this month and will reference iconic looks from the last three decades, combined with the designer’s signature motifs.

Jean Paul Gaultier has been announced as Diet Coke’s new creative director. In honor of Gaultier’s new position, Diet Coke put together this short video about what skills can do for others. Enjoy!