It’s hard these days to come up with a concept that makes your lookbook stand out – there’s nothing necessarily innovative about this concept as such from New York’s Freemans Sporting Club but the way its put together is really well done and certainly stands out. Shot incredibly well by photographer Tom Schierlitz, the collection continues to…

The newly opened Freemans Sporting Club store on 327 Bleecker Street in New York City’s West Village, is looking very nice. With a great corner spot and barely no signage Freemans Sporting Club ‘has a very raw unfinished touch to it as if it was made locally’ states William Yan who has recently visited and taken…