As you can see from this video, the culmination of months of anticipation came to a head at the Harajuku H & M location this past weekend for the release of Comme des Garcons' line for the popular retailer. A horde of people was on hand in hopes of picking up what would be Rei Kawakubo's first and only merchandise really available for such a mass market. Comme des Garcons is a line admired worldwide, but worn by few due to pricing and availability, so this new venture with H & M makes for an interesting development with moderately priced offerings and its easier accessibility. Click inside to check this video.
A purchase limit for the Comme des Garcons Collection for H & M has been implemented in hopes of reducing the quantity of items purchased by potential eBay resellers. A good move in my opinion as resellers would have been likely to pick up as many pieces as possible as the anticipation for this collection has been extremely high. Customers will be able to only purchase 2 of the same item, but, there is no limit as to how many styles once can buy. Again, the line will be up for grabs on November 13th.