HUF bring the goods to the Camouflage Massive with this ‘Fuck It’ pack of hats for Summer 2012. A number of camo patterns – tiger, granite and sahara – are splashed across both caps and buckets, adorned with a large ‘Fuck It’ label stitched to the front. This is a limited edition web exclusive release,…

Off the back of the much discussed exhibition which took place last week in San Francisco showing new works by artist Haroshi, the Huf and Haroshi pair have teamed up with REAL Skateboards to release this limited edition deck with imagery from the works. Only 400 have been released and are sure to be highly…

Here is a further look at the HUF Fall/Winter 2011 Collection with the brand compiling a new lookbook to highlight pieces from the holiday collection. The basic aesthetic of the skate orientated label is highlighted by some really impressive imagery, captured by Brian Kelley making this impressive viewing.