Nike is celebrating LeBron James’s fourth MVP award with a special edition LEBRON X MVP shoe and a new “Witness History” campaign. James becomes only the second player to win four MVP titles in five years, joining the select group of four-time MVPs in the award’s 58-year history. To mark the historic honor, James is…

Korean vinyl figure artist, Coolrain has teamed up with Nike to create series of figures to pay homage to the 2012 USA Basketball Dream Team. Kobe Bryant, Kevin Durant and LeBron James are featured wearing their Team USA Jerseys and numerous lifestyle NSW clothing.  

Things are looking pretty good for Lebron James right now, as both his team and himself personally seem to be hitting the right form in time for Lebron’s first NBA Championship. Alongside his busy post-season schedule, the superstar has announced the opening of his new fashion and lifestyle concept store in his new home town…