Here is a quite captivating collaboration between iconic denim label Levi’s and renowned Japanese retailer BEAMS. Having taken the 513 model as the canvas the outcome is quite refined with two washes of the denim in production and detailing at a minimal. Thanks to Honeyee for the info.

“These jeans are made of garbage,” its as simple as that. Having previously reduced water wastage with their Water Less collection, Levi’s have gone a further step this latest collection sees the brand take the next logical step in sustainable design with the unveiling of the Levi’s Waste<Less denim collection. Each piece of denim consists of 20 percent post-consumer…

Just when you thought internet shopping technology had hit its peak, along comes the video posted above to change your way of thinking—and buying clothes. As you watch the video, featuring NYC-based photographer Mel D. Cole, you’ll be prompted to purchase his look, which happens to come from Levi’s®. That’s right—this video is shoppable, meaning there’s…