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	<title>SLAMXHYPE &#187; mcdonalds</title>
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		<title>Patrick Norguet for McDonald&#8217;s</title>
		<link>http://slamxhype.com/art-design/patrick-norguet-for-mcdonalds/</link>
		<comments>http://slamxhype.com/art-design/patrick-norguet-for-mcdonalds/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 00:45:39 +0000</pubDate>
		<dc:creator>Adrian Carter</dc:creator>
				<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[mcdonalds]]></category>
		<category><![CDATA[patrick norguet]]></category>

		<guid isPermaLink="false">http://slamxhype.com/?p=206829</guid>
		<description><![CDATA[<p><img class="aligncenter size-full wp-image-206830" title="norg_01" src="http://static1.slamxhype.com/wp-content/uploads/2011/11/norg_01.jpg" alt="" width="660" height="325" />In recent news, the world&#8217;s largest chain of hamburger fast food restaurants, McDonald&#8217;s, commissioned designer Patrick Norguet to remodel their French restaurants. Patrick&#8217;s mission is to create an eating facility that no longer caters to teenagers, but is more welcoming to families. The space will take on a modern makeover, dividing the space with plywood cabinets, shelving, and booths. One other interesting detail and relatively major change in the dining experience is that guests will now have the option to order food directly from the booth.</p>
<p>Here is a press statement from the designer:</p>
<p>&#8220;McDonald&#8217;s has put Patrick Norguet in charge of designing the new architectural identity for its restaurants in France. A project which is exciting in terms of its scope as well as in its technical and sociological constraints since it concerned McDonald&#8217;s returning to its founding myth: familial fast food.&#8221;</p>
<p><img class="alignnone size-full wp-image-206832" title="norg_03" src="http://static2.slamxhype.com/wp-content/uploads/2011/11/norg_03.jpg" alt="" width="660" height="325" /></p>
<p><img class="aligncenter size-full wp-image-206831" title="norg_02" src="http://static3.slamxhype.com/wp-content/uploads/2011/11/norg_02.jpg" alt="" width="660" height="325" /></p>
<p><img class="aligncenter size-full wp-image-206833" title="norg_04" src="http://static1.slamxhype.com/wp-content/uploads/2011/11/norg_04.jpg" alt="" width="660" height="325" /></p>
<p>SOURCE: <a href="http://www.huhmagazine.co.uk/3037/patrick-norguet-for-mcdonalds">HUH. Magazine</a></p>
<p><a href="http://slamxhype.com/art-design/patrick-norguet-for-mcdonalds/">Patrick Norguet for McDonald&#8217;s</a> is a post from: <a href="http://slamxhype.com">SLAMXHYPE</a></p>
<div style="display:block"><small><em></em></small></div>]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-206830" title="norg_01" src="http://static1.slamxhype.com/wp-content/uploads/2011/11/norg_01.jpg" alt="" width="660" height="325" />In recent news, the world&#8217;s largest chain of hamburger fast food restaurants, McDonald&#8217;s, commissioned designer Patrick Norguet to remodel their French restaurants. Patrick&#8217;s mission is to create an eating facility that no longer caters to teenagers, but is more welcoming to families. The space will take on a modern makeover, dividing the space with plywood cabinets, shelving, and booths. One other interesting detail and relatively major change in the dining experience is that guests will now have the option to order food directly from the booth.</p>
<p>Here is a press statement from the designer:</p>
<p>&#8220;McDonald&#8217;s has put Patrick Norguet in charge of designing the new architectural identity for its restaurants in France. A project which is exciting in terms of its scope as well as in its technical and sociological constraints since it concerned McDonald&#8217;s returning to its founding myth: familial fast food.&#8221;</p>
<p><img class="alignnone size-full wp-image-206832" title="norg_03" src="http://static2.slamxhype.com/wp-content/uploads/2011/11/norg_03.jpg" alt="" width="660" height="325" /></p>
<p><img class="aligncenter size-full wp-image-206831" title="norg_02" src="http://static3.slamxhype.com/wp-content/uploads/2011/11/norg_02.jpg" alt="" width="660" height="325" /></p>
<p><img class="aligncenter size-full wp-image-206833" title="norg_04" src="http://static1.slamxhype.com/wp-content/uploads/2011/11/norg_04.jpg" alt="" width="660" height="325" /></p>
<p>SOURCE: <a href="http://www.huhmagazine.co.uk/3037/patrick-norguet-for-mcdonalds">HUH. Magazine</a></p>
<p><a href="http://slamxhype.com/art-design/patrick-norguet-for-mcdonalds/">Patrick Norguet for McDonald&#8217;s</a> is a post from: <a href="http://slamxhype.com">SLAMXHYPE</a></p>
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		<title>McDonalds No Logo Restaurant</title>
		<link>http://slamxhype.com/art-design/mcdonalds-no-logo-restaurant/</link>
		<comments>http://slamxhype.com/art-design/mcdonalds-no-logo-restaurant/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 18:41:49 +0000</pubDate>
		<dc:creator>Adam Bryce</dc:creator>
				<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[mcdonalds]]></category>

		<guid isPermaLink="false">http://slamxhype.com/?p=25157</guid>
		<description><![CDATA[<p>No Golden Arches, no clown with giant feet, and only 2 burger options. Over the last few years McDonalds have made an enormous effort to rebrand and reposition themselves in a new marketplace, this move in Tokyo is the biggest move yet. This new Quarter Pounder store front, offers just Quarter Pounders and Quarter Pounders with Cheese, a clean black, red and white fit out, even with new food packaging. I&#8217;d be keen to hear what everyone thinks about this. Check out the website <a href="http://www.quarter-pounder.net" target="_blank">here</a>.<span id="more-25157"></span><a href="http://static2.slamxhype.com/wp-content/uploads/2008/11/mcdonalds.jpg"><img class="alignnone size-full wp-image-25158" title="mcdonalds" src="http://static2.slamxhype.com/wp-content/uploads/2008/11/mcdonalds.jpg" alt="" width="498" height="328" /></a></p>
<p>Info: <a href="http://www.core77.com/blog/object_culture/mcdonalds_unbranded_seriously_11700.asp" target="_blank">Core77.</a></p>
<p><a href="http://slamxhype.com/art-design/mcdonalds-no-logo-restaurant/">McDonalds No Logo Restaurant</a> is a post from: <a href="http://slamxhype.com">SLAMXHYPE</a></p>
<div style="display:block"><small><em></em></small></div>]]></description>
			<content:encoded><![CDATA[<p>No Golden Arches, no clown with giant feet, and only 2 burger options. Over the last few years McDonalds have made an enormous effort to rebrand and reposition themselves in a new marketplace, this move in Tokyo is the biggest move yet. This new Quarter Pounder store front, offers just Quarter Pounders and Quarter Pounders with Cheese, a clean black, red and white fit out, even with new food packaging. I&#8217;d be keen to hear what everyone thinks about this. Check out the website <a href="http://www.quarter-pounder.net" target="_blank">here</a>.<span id="more-25157"></span><a href="http://static2.slamxhype.com/wp-content/uploads/2008/11/mcdonalds.jpg"><img class="alignnone size-full wp-image-25158" title="mcdonalds" src="http://static2.slamxhype.com/wp-content/uploads/2008/11/mcdonalds.jpg" alt="" width="498" height="328" /></a></p>
<p>Info: <a href="http://www.core77.com/blog/object_culture/mcdonalds_unbranded_seriously_11700.asp" target="_blank">Core77.</a></p>
<p><a href="http://slamxhype.com/art-design/mcdonalds-no-logo-restaurant/">McDonalds No Logo Restaurant</a> is a post from: <a href="http://slamxhype.com">SLAMXHYPE</a></p>
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