The Nike Roshe One, Now in Snake

The Roshe One has been a hit on Nike iD, with a slew of colors, prints and textiles available to truly make the shoe your own.  The latest treatment to be added is an intricate snake print, featuring a geometri... Read
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Nike Free Run iD SXSW Exclusive

If you're at SXSW you would have seen the VEVO / NikeFuel Station located in Austin. To mark St. Patrick's day tomorrow Nike will release a special edition and exclusive to the location, Nike Free Run iD (g... Read
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Most of all you guys know already about NIKEiD. DESIGN TOURNAMENT, I think. It started the 2nd stage from March 21st 8:00PM(LA time). Let's VOTE for my BFF designer "Joy" from Union! Unfortunately, SLAMXHY... Read
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Inside the Nike iD Bootroom Here is a highly detailed short film from NIke showing the process of footballers boot are made specifically to the demands of the players. Having enjoyed this privil... Read