On May 15th, Nike opened a first of its kind stand-alone conceptual retail destination. Located at 255 Elizabeth Street, 255 Studio is a culmination of sport and design brought together to offer an exclusive assortment of Nike Sportswear icons. Featuring a distinct apparel assortment and unique capabilities to personalize garments, each piece is crafted by…

Having recently ripped my much loved original pair of Nike Sportswear x Fragment Design x Undercover Match Classics I’m absolutely delighted to see them return for Summer 2010. Available this time in a range of bright colours in a lightweight suede with Fragment, Nike and Undercover branding they will be available exclusively at Colette and…

Six Collaborations spawned from Nike Sportswear’s desire to celebrate the beautiful game of football in a way that connects to the national team fans who dwell at the intersection of sports and culture. In 2006, Nike collaborated with a group of artists to curate and design environments and spaces that represented their countries, but there…