Nike Dunk Lux SP “Sherpa”

Despite the promise of warm weather just around the corner, Nike's latest Dunk is aimed firmly at the snow stompers still lurking out in the cold. The Dunk Lux SP “Sherpa” features a faux-shearling lined interi... Read

A Closer Look at the Nike Air Max OG Patch Pack

Comprised of three iconic OG Air Max staples - the Air 1, 90 and 95 - the ‘Patch’ pack from Nike reworks the uppers of each silhouette, reworking their distinctive constructions with lightweight Hyperfuse upper... Read

Nike Unveils The Air Max Zero

Nike’s innovation in footwear design has been a driving force behind the brand’s massive success. In 1987, Nike revealed its first-ever sneaker with visible Air called the Air Max 1. The key detail of this snea... Read

St. Patrick’s Day Style Guide

Chances are if you dress like a herb, you'll get no play. Rage in style this St. Patrick's Day. St. Patrick's Day is rapidly approaching, and with that, we need to prepare ourselves for the impending turn-up... Read
The history and innovation behind the Nike Air Max line.

The Evolution Of Nike Air

Tinker Hatfield brought the idea of exposing Nike Air to life with the help of Nike’s Director of Cushioning Innovation, David Foreland on the Nike Air Max 1 in 1987. The technology dates back to 1978 when the ... Read