Nike BetterWorld is Nike’s Social Responsibility program. A company who over the past 20 years especially has done an amazing job at giving back – this video looks back at the history of the brand and inparticular how its social awareness has driven the brand itself. Find out more about Nike BetterWorld here, hear from…

Launched in 2008, the Nike 1948 concept store housed in an abandoned East London railway arch has been completely re-designed to prepare for the 2012 Olympics. The space will not only stock exclusive footwear and apparel but as a community space it will host installations, screenings and events. Have a look at the revamp below…

As the summer of tennis starts in the UK, this year Nike Sportswear and Selfridges have served up a fresh and stylish alternative – an immersive and stimulating tennis experience in the Ultralounge at Selfridges on Oxford Street. The arena pays homage to tennis culture adding a modern Nike twist, fusing sporting innovation with quintessential…