I’ve never been a huge fan of the Alexander McQueen and Puma collaboration, its always struck me as a really crass attempt by Gucci to shoehorn two of their brands together in an attempt to push McQueen into the mainstream, and Puma into the fashion world.  They never really seem to  do it well and…

The announcement of Hussain Chalayan becoming the creative director of Puma came as a surprise back in February, but with this first look of a collection he has created for Spring/Summer 2010 delivers the anticipation. Thanks to WWD for the info.

Having enjoyed the project between the flamboyant Alexander McQueen and Puma in recent years, this summer will be the most extensive so far. To extend the image Saam Farahmand has directed an ad campaign for the “Ghost” collection.