Here is a look inside a great new store that has opened in Shibuya, Tokyo. World Interest Souvenir Market, or efficiently known as WISM hosts a combination of great labels providing great diversity with the likes of Adam Kimmel and A.P.C. paired with the likes of White Mountaineering, SOPHNET, uniform experiment to more street orientated labels
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Hirofumi Kiyonaga, creative director of Japanese brand SOPHNET, has successfully designed the mens line for the last 14 years, based on the simple idea of creating sophisticated clothes for every day use. What began as a small line called SOPH has now grown to become SOPHNET with two sub-brands, F.C.R.B. (Football Club Real Bristol) and
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SOPHNET. has applied a raw denim to products usually preserved for more formal fabrics with this impressive installation. Consisting of a blazer, vest, narrow fit trouser and short, the balance between high and low is one to really appreciate.