Contemporary menswear brand Percival this season puts emphasis on British-made quality workmanship, timeless designs and creative detailing. The effortless cool styling lookbook was shot on location near the Percival studios and highlights everything you’ll need for the change in seasons. Check out standard t-shirts, two-tone jackets made from British Brisbane twill and Scottish beeswaxed cotton,
…Dazed Digital recently sat down with London-based designer Christopher Shannon to talk about his sportswear-obsessed main line Kidda. The upcoming Spring/Summer 2012 collection is based around blue and grey coloring seen here and will be available at ASOS at end of February. Be sure to check out the full line at London Fashion Week next month. Read the
…GANT has released their “Nouveau Prep” spring/summer 2012 campaign, welcoming a greater focus on the collection’s slimmer-fitting silhouette, classic Americana styling and “dressy but messy” aesthetic. GANT Rugger takes cue from true Americana style with much of the collection based on modern interpretations of archival fits, fabrics and detailing. Described as “Nouveau Prep”, GANT Rugger’s latest collection draws inspiration from an
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