2012 marks the 20th anniversary of the Vans Half Cab. In celebration of this occasion, Vans will be dropping one new and exclusive limited edition 20th Anniversary Half Cab colorway every month throughout the course of the year. Beginning in January, Vans and Supreme take us back to where it all started with a limited 20 pairs worldwide of hand-cut and duct-taped Vans Caballero high tops. Each pair individually cut, numbered and signed by Cab himself. The shoes are available exclusively at select Supreme Stores worldwide while supplies last.

Vans x Supreme Half Cab 20th Anniversary Edition Video is a post from: SLAMXHYPE

Part 2 of the 032c Article published by the Business of Fashion yesterday (Part 1)is now live too. You can finish reading the article which looks at the brand phenomenon which is Supreme New York.

The mythology behind legendary New York streetwear brand Supreme is so potent, it’s easy to imagine founder James Jebbia as a king pin of downtown Manhattan. But as he will be the first to tell you, that couldn’t be farther from the truth.

In fact, Supreme’s core creative and business philosophies are the sum of Jebbia’s patchwork retail past; not, as one might assume, a storied legacy in skateboarding. His resume reads like a series of interconnected Google-map pins on a late-80s and early-90s SoHo New York. A British-transplant who arrived in New York around 1984, Jebbia got a job working at the now-defunct Parachute clothing store in SoHo.

“I didn’t know what I was doing, but I knew I enjoyed clothes,” he says. He quit five years later to open, along with his girlfriend at the time, a small flea market on Wooster Street inspired by the myriad of stuff he coveted from The Face and i-D magazines. The project evolved into his first proper store, Union, an experimental shop on Spring Street that carried “mostly English brands” and one very important streetwear juggernaut at the time by the name of Stüssy. This allowed Jebbia to work with Shawn Stüssy, who asked him to partner with him to open one of his eponymous boutiques on Prince Street in 1991.

When Stüssy left the business, Jebbia opened up Supreme in 1994 in a small storefront on Lafayette, a then-desolate street that was a perfect place for his clientele to skate first, shop second – an order that would very quickly be reversed. “I opened Supreme because there were no other decent skate shops around at the time,” Jebbia says. “I thought, cool, I might as well be the one to do it.”

The store was able to become the holy grail of high youth street culture by curating a mix of the city’s iconography – fashion, music, celebrity and politics – within its walls and then instantly sledge-hammering the city’s high-low playing field.

Limited-edition Damien Hirst skateboards are around the same price as decks featuring lyrics from Public Enemy; custom Spalding basketballs might be sold under the artist Nate Lowman’s gritty canvases hanging on the wall. The brand’s iconic T-shirts, like everything in the store, have become collector’s items that are collages of controversial provocations and heady imagery. Designs have included an oversized New York Times logo, a portrait of Kate Moss, lyrics from the reggae musician Lee “Scratch” Perry, Mickey Mouse’s hands praying with rosary beads, Budweiser labels, and alarmist political slogans such as “Illegal business controls America.”

Inside Supreme: Anatomy of a Global Streetwear Cult — Part 2 is a post from: SLAMXHYPE

If you’ve got the latest copy of 032c then you would have read this article about Supreme, if you missed it, or are glued to the net and forgot print exists, then Business of Fashion have published the article online to read…. The article takes a look at Supreme from the outside in… its an article I’ve shown people outside of the culture in an attempt to explain the brands massive influence…

When the controversial young rapper Tyler, The Creator won the award for Best New Artist at the 2011 MTV Video Music Awards in August, he offered an enthusiastic, yet expletive-laden acceptance speech. “Yo, I’m excited as fuck right now, yo,” he said. “I wanted this shit since I was nine. I’m about to cry.” But with MTV’s censors on high alert, the speech was broadcast more like this: “Yo, I’m excited as - -— -- -, yo. I wanted -- -- -- – —- --. - -— - --.”

With the audio missing for about a minute straight to avoid any profanities and Federal Communications Commission (FCC) fines, viewers were left with no choice but to absorb Tyler’s image in mute. Clad in skinny dark jeans, an oversize tie-dye T-shirt with an image of a cat’s face on it, and a Supreme baseball hat with a leopard print brim, Tyler, who is 20 years old, was the only artist at the award show who could be said to actually embody how young people dress today. No outfit made from meat, no fancy three-piece suit with a cocked fedora, no oversize bling: Tyler looked exactly how certain young men at this very moment choose to wear their clothes on the streets all over the globe.

It’s no coincidence that the only logo the image-conscious Tyler wished to communicate was the one on his Supreme hat. After all, Tyler’s hodgepodge street aesthetic – a big chunk of skateboard culture and urban hip-hop with a dose of American sportswear prep and a winking, intelligent take on hipster irony – is the one Supreme has been cultivating for the past 17 years since opening its first shop on Lafayette Street in 1994.

Continues here.

Inside Supreme: Anatomy of a Global Streetwear Cult — Part I is a post from: SLAMXHYPE

After all this time Aaron Bondaroff is still the face of Supreme. This editorial piece for Japanese streetwear magazine GRIND shoes the new season’s collection layer upon layer.

Source: HB

Supreme Fall/Winter 2011 Collection ft. Aaron Bondaroff is a post from: SLAMXHYPE

Highly coveted skate label Supreme have teamed up with Liberty for the second season running with another compelling floral print shirt. The outcome is defining yet refined with two impressive colorways with a subdued brown and blue created for the fall/winter 2011 collection.

Liberty x Supreme Print Shirt is a post from: SLAMXHYPE

Back in 2009, we saw the release of the first Timberland x Supreme collaboration featuring the classic Field Boot. This winter, Supreme will be revisiting their relationship with Timberland, instead, working with the another classic model from Timberland, the Euro Hiker. As always when revisiting classics, Supreme does an amazing job injecting their own approach, but never sacrificing the origin of the product. Having garnered much attention by New York City youth’s in the early 90s, Supreme has updated the boot using high quality leather from Horween®, a padded collar and tongue with a rubber rand around the boot for added protection. The Boots will come in four different colors, accompanied by two different  set of laces made exclusively for Supreme.

Available in-store in NY, LA, London and online on December 8th. Available in Japan on December 10th.

Timberland x Supreme Euro Hiker is a post from: SLAMXHYPE

COOL TRANS magazine have compiled another great editorial, this time highlighting the Supreme Fall/Winter 2011 Collection with renowned actors Yosuke Kubozuka and Shota Sometani modelling the line.

Thanks to Hypebeast for the images.

Supreme Fall/Winter 2011 Collection Featuring Yosuke Kubozuka is a post from: SLAMXHYPE

This Winter, Supreme has joined with The North Face to introduce the Nuptse Down Jacket and Rolling Thunder Bag. The Nuptse Down Jacket features a printed water resistant nylon shell, mini ripstop weave with 700 Goose Down Fill. The Rolling Thunder Bag features a printed shell and a large main compartment with internal compression straps and top zip mesh pocket.

Both items will come in three different colorways exclusively made for Supreme and will be available in-store in NY, LA, London and online on November 25th while Japan the release will be made on November 26th.

THE NORTH FACE for Supreme is a post from: SLAMXHYPE

Gallery 1950 and Supreme have teamed to great effect by creating a rug by using the recognisable ‘FUCK’ logo form the iconic New York label. The design is a take on a piece of work that we know all too well from Robert Indiana, but this transformation is defined by Supreme’s edgier critique.

Gallery 1950 x Supreme Fuck Rug is a post from: SLAMXHYPE

WARP magazine have compiled an impressive editorial that not only highlights the Supreme Fall/Winter 2011 Collection but also the recently opened Supreme store in London. With the streets and various locations in London providing the backdrop in the very natural shoot we get a look at some key pieces from the collection.

Thanks to Hypebeast for the images.

Supreme Fall/Winter 2011 Collection is a post from: SLAMXHYPE

Following the success of the release last winter, Nike SB and Supreme are back with another great interpretation of the 94 silhouette. Designed by Supreme and engineered by Nike, the shoe features Zoom Air technology, the upper body is made of premium nubuck suede with a gum rubber sole and foamposite heel cup. The Supreme Nike SB 94 will be released in two colorways made exclusively for Supreme with Black/Black Foamposite and Wheat/Metallic Copper Foamposite.

Available from Supreme stores in NY, LA, London and online on November 10 while they will be available in Japan on November 12.

Nike SB x Supreme 94 is a post from: SLAMXHYPE

DAYS WORK… is a post from: SLAMXHYPE

Returning after all the success earlier in the year, Supreme and Adam Kimmel have teamed up to great effect for the second time. The outcome is another impressive two piece suit which constitutes much of Adam Kimmel’s approach while it may also reflect more of James Jebbia’s personal taste. Featuring a well constructed body made from Italian cotton corduroy with the understated look highlighted by the dark green and dark navy colorways. Available from Supreme stores in NYC, L.A., London, Japan and online from November 3.

Supreme x Adam Kimmel Collection is a post from: SLAMXHYPE

Illustrious film Director David Lynch is the latest name to team up with Supreme to work on a series of graphics synonymous with his work. The artist and the director is known from films like Eraserhead, Blue Velvet, and Mulhulland Drive amongst others is also known as an artist and this is witnessed in this collection with an iconic drawing featured on the GIMME, GIMME GIMME tee. In addition there is a still from the film Blue Velvet and a piece of work done with Harmony Korine. The David Lynch for Supreme Collection is available in-store in New York, Los Angeles, London and online on October 27th while Japan stores will release the line on October 29th.

David Lynch for Supreme Collection is a post from: SLAMXHYPE

AnOther Thing have put together a great interview with New Yorker figurehead Aaron Bondaroff aka A-Ron who has played such a pivotal role in street culture for some years now, not only in his city but globally. Although as vague as ever he mentions “I don’t know what I do – it’s what I do, you know,” he part-founded the legendary Supreme in 1994 before launching his own brand aNYthing in 2001, and most recently being an influential part of OHWOW gallery that opened in 2008. This great read provides us with a further insight into what inspired Bondaroff when he was growing up, going to the roots of the individual who continues to make an impact.

“My father was definitely an inspiration when I was growing up – always being a hustler from Brooklyn, creating his own ways to live and bring money into the family. It wasn’t traditional so I was always around that untraditional format of making money and never really knowing what he was doing but understanding that he was doing something that was his own thing. My father had several businesses that were short lived and would always shut down, so the idea of creating multiple things, just keeping and making things happen or trying to figure out how to bring money into the family is definitely a big part of my attitude. I guess a lot of freedom also really inspired me because I was never grooved by the structure so I can’t imagine ever even having a job – even when I was younger I hated that idea of structure, you know from school to having my first few jobs. There’s no real recipe to where I’m at now ‘cause I didn’t plan it, I was just always trying to think of new ideas and new schemes to make money and to be successful and avoid the system.”

Continue reading HERE…

Aaron Bondaroff on his early inspirations is a post from: SLAMXHYPE