Founder: Jun Takahashi
Founded: Bunka Academy of Fashion, Japan in 1989
Location: Tokyo, Japan
Undercover is a Japanese clothing and designer label founded by Jun Takahashi and his classmate Nigo, who later became the founder of A Bathing Ape and an industrial leader, while they were attending Bunka Academy of Fashion in 1989. The brand really began to shine through the fashion industry by opening a special store called Nowhere with Nigo. Nowhere is also recognized as the starting point of the iconic Japanese street giant A Bathing Ape.
Followed as the initial successes of Nowhere and Undercover, Jun Takahashi didn’t stop striving for higher achievement. Because Jun Takahashi is the essence of Japanese cool, he perfectly applied this concept throughout his designs and creations, resulting in beautifully crafted clothing pieces. His unique references of flower bouquets, Stanley Kubrick’s “A Clockwork Orange”, taxidermy, and Japanese Manga art quickly allowed him to be a renowned designer. In doing so, Undercover spring and summer collection was debuted in Paris Fashion Week in 2003. After winning numerous awards, Undercover developed a large cult following that soon it became one of the most sought-after and expensive design labels. Undercover has done a great job on collaborating with other designer labels like Original Fake, A Bathing Ape, and etc. In 2006, the brand was invited to design a camera case for company of Canon. Currently, Undercover stores are across the nation of Japan and Hong Kong area.