
How “Just Do It” was conceived by Wieden and Kennedy for Nike
This is an oldie but a goodie. From the brilliant documentary ‘Art and Copy’ which offers an inside look at the world’s greatest advertisers and their industry, comes this clip on how the “Just Do It” tagline was conceived by Wieden and Kennedy for Nike. “Just Do It” is without a doubt one of the…
Posted October 15, 2012

