So since YSL dropped the Yves, Saint Laurent have been updating themselves. Hedi Slimane’s latest campaign for Saint Laurent has seen him photograph the likes of Courtney Love, Kim Gordon, Ariel Pink and Marilyn Mason. Updated or not, there’s definitely going to be a lot of buzz. Via Dazed
Newly-appointed Yves Saint Laurent creative director Hedi Slimane has decided that he will begin his legacy at the French fashion house with a name change. Yves Saint Laurent will furthermore be re-branded as “Saint Laurent Paris”, although the now iconic YSL logo will maintain a presence within the brand. “All creations from the Couture House,
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Stefano Pilati brings a streamlined and sleak look to Yves Saint Laurent for Spring/Summer 2012. Everything simple, classic and understated – but in keeping with that modern feel Pilati has done so well to incorporate into the legacy brand.