Nike & Ohsu Doernbecher Children’s Hospital Unveil The 2012 Doernbecher Freestyle Collection
Nike and Oregon Health & Science University Doernbecher Children’s Hospital are proud to unveil the 2012 Doernbecher Freestyle Collection, a unique collaboration that empowers patients through design to benefit the hospital.
Each year, the now ninth annual Doernbecher Freestyle Project partners Nike designers and developers with OHSU Doernbecher patients who have battled serious illness to create a shoe that is unique to each patient. The kids, however, are the real designers for the Project — they decide the colors, materials and details for each shoe to reflect their individual stories and personalities.
The Limited Edition Doernbecher Collection shoes will be sold at www.nike.com and at Nike retail locations across the country beginning Nov. 30 with all proceeds from sales of the shoes benefitting OHSU Doernbecher. To date, the program has raised more than $4 million.
The partnership between Nike and OHSU Doernbecher Children’s Hospital in Portland, Ore., began in 2004 and was inspired by a conversation that Nike Global Creative Presentation Director Michael Doherty, who serves on the Board of Directors of the Doernbecher Foundation, had with his then-teenage son about a creative way to raise awareness and funds for the hospital.