So, what makes a good dental website design? Is it understandable by the common man? Is it easily accessible? Those are some of the questions that need to be asked in order to come up with a user-friendly and effective webpage. This will not only ensure proper representation for your dental practice, but it will also guarantee customer satisfaction. Much as we all hope for an ill-free society, dentists rely on that for their livelihoods.
What Makes a Good Dental Webpage?
Listed below are some of the crucial factors that matter.
1. Pleasing Aesthetics
I mean, who doesn’t like things that are easy on the eyes? The same goes for any good web page. That is the reason people hire qualified graphic designers, because their ability to bring life to the pages they design. The more aesthetically pleasing the page, the more traffic; and the more traffic, the better the business. Also, it is better to give your client a glimpse of what or who they are to interact with when they visit your practice.
2. Detail Oriented
People, in general, like to know exactly what they are getting themselves into, it is therefore of utmost importance to specify exactly what the facility is offering and at what price. For dental web pages, that means listing the services offered e.g. fillings, root canals, teeth whitening, cleaning, crowning, bedazzling, and so forth.
3. User Friendly
It is needless to state that doctors have a tendency to use their medical jargon, which is not common to a typical person. The more comprehensive the page is, the better. Why? Nobody likes to go the extra mile just to figure out what a term means, especially if you are just trying to get healthcare.
4. Database Access
It is essential to give patients access to their dental records. This means efficiency in record-keeping for the practice and ease of access for the patients. In effect, it ensures that misdiagnoses do not occur, possible repeat patients get their discounts, and makes it easier to refer to prospective new clients, etc. Online bookings further help in saving time and easing planning for the future for all parties involved. And as we all know, time is money.
5. Ease of Payment
In this new era of going cashless, online payments are absolutely necessary. Not only do they maintain a paper trail of the transactions, they are very convenient and lower the risk of fraud.
6. Device Compatibility
As previously described, most transactions and bookings nowadays are done online. Due to the global pandemic and whatnot, it is essential to maximize the accessibility of your website, seeing as it is important to acquire and maintain clients from all walks of life. Catering for all iOS, Android, and PC users cannot be emphasized enough.
7. Information Central
For obvious purposes, dental websites need as much information listed as possible. It is necessary to keep your clients in the know in order to inspire confidence. You give in order to receive after all. While at it, include informative pictures and videos to aid in visualization; because after all, clients, both prospective and current, need a clear image of what to expect when they sign up and show up to your practice.
Get It Right to Make It Bright
Dentists are here to enhance our smiles. The more functional their service and their web pages, the better the experience their clients have. At least on paper, because no one describes their dentist visit as such! Case in point, the more effort, and input impacted on the creative process, the better, especially when there are children involved since dentistry can be a gruesome experience, to say the least.
