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There are several ways that businesses get their name out there to their target audience. One of the most effective means is through promotional products, which includes things such as cups, signs, custom printed hoodies and shirts, and more.

If your business is looking for more effective means of reaching your target audience, there are more than a few promotional products you can use. Here are nine of the most effective promotional products that are commonly sold by providers like Brandability that can help boost visibility for your business today.

  1. Masks

There is perhaps no more effective means for promoting a business than with custom masks. The world at large has been subjected to masks due to COVID-19 restrictions, many of which require the use of a mask. So, what better way to take advantage of the situation than by implementing custom masks?

Having masks produced with your logo on it is a great way to develop brand awareness. It also promotes health and safety standards, which shows that your organization has at least a basic concern for the community. It is an effective means for promoting your business above all.

  1. Tote Bags

Among the most common things to use as promotional materials are tote bags. They are inexpensive to produce and a practical item for anyone to use even if they don’t plan on using your business at any point in time.

Even better, they are relatively inexpensive to make. It is possible to mass-produce tote bags, put the brand logo on it, and distribute it to your target audience. If anything, it will get eyes on the brand and provide a useful item that people will at least recognize and appreciate.

  1. Keychains

Although it may seem simple, keychains can be an effective means of promotion. They are inexpensively produced en masse, making them great for distributing to a large audience at one time. That means maximum exposure and effectiveness.

Keychains can also be as creative as you want. Whether it is one of the basic plastic keychains that have a logo on it or something that has a customized shape to it, it can present your brand the way that you want. There are maybe more striking and attention-grabbing promotional products out there, but there are few as effective as keychains are.

  1. Custom Hoodies

Custom clothing is perhaps the most effective way of delivering brand messages and logos. Besides, who doesn’t love to have free clothing given to them? Whether they get behind the brand in question or not, they will at least recognize it from the free clothing that they received.

It doesn’t have to stop with custom printed hoodies, either. It can be hats, scarves, and a thousand different clothing accessories. In the end, it is one of the most effective means for delivering that brand message and making your logo more recognizable. The one caveat is that it can be a bit pricier, but still effective.

  1. Water Bottles

Now more than ever, people are taking a greater level of care about their health. That means ensuring proper hydration, which means having a bottle of water everywhere they go. So, that offers another effective means of brand presentation.

Water bottles also offer a chance for variety. There are a huge array of water bottle types out there to choose from, each of which can work in how the brand message is delivered. It is a simple but effective means of delivering brand messages and reaching a much broader audience.

  1. Pens

Delivering a brand message can depend on a lot of things. It doesn’t have to be the biggest or flashiest item around to have a huge impact. This is why something simple such as pens should not be overlooked as a promotional material because they are inexpensive and effective in delivering the brand message.

Pens can be created in a wide array of colors and types. Best of all, they can convey brand messages, logos, slogans, or anything else that needs inclusion. They can be given out to a wider array of audiences, as well, making them effective for really spreading the word.

  1. Stress Balls

Stress balls are gaining popularity and for good reason. Stress can build in every area of life and having a way to get some of those stresses out can be a huge relief. So, why not take advantage of that and use it as a promotional vehicle?

Stress balls are common in a litany of different industries. By putting a logo or company slogan on them, it means reaching not only potential customers but it can be used as a business-facing approach as well. There is nothing like having your logo on desks around the area.

  1. T-Shirts

This is similar to the aforementioned hoodies but with good reason. Though hoodies are a slightly more expensive means of delivering brand logos, they can have a similar impact. Even better, they can be much more cost-effective than hoodies, meaning better use of promotional funds.

T-shirts can be easily given away because people love free clothing. Getting T-shirts out to your target audience is a great way to not only garner their appreciation but build that brand recognition that is all-important. Giving them away at events, as prizes at public events, and more can be a great way to build brand awareness.

  1. Phone Cases

A relatively new means of getting brand awareness out there, phone cases can be some of the most effective means for delivering logos and branding right into the hands of your target audience. Most importantly, they will look at that brand/logo every time they look at their phone.

Though they are a bit more expensive to produce than, say, keychains, they are highly effective at consistently delivering brand messages, logos, and more. If you want to have a more pronounced reach on those potential customers, a phone case is far from the worst idea to have.