There are a lot of stars who are very active on social media sites. They post on a daily basis, sharing exclusive information about their careers or even their personal lives, responding to their fans’ messages and comments. Of course, there are also celebrities who either don’t have the time or the inclination to update their profiles regularly and pay someone to be in charge of their social media activity.
The assistant’s activity must of course be in full alignment with what the celebrity thinks and the assistant should never make unilateral decisions about what to share on that celebrity’s social media platforms. The most popular social media platform among stars is Instagram, where many celebrities have millions of followers.
Below we have outlined the benefits for stars of being active on Instagram.
Building Their Personal Brand
Social media sites such as Instagram provide a great platform for celebrities to build their own brand and shape their fans’ image of them as they see fitting. News about celebrities appears in the media all the time, often news that the celebs would not have wanted to leak.
Everyone has seen photos of celebrities looking grim and without make-up because they have just run down to the corner shop. Or getting into the car with their private driver after a night out, slightly illuminated. These news stories are inevitable, because with fame comes the constant presence of paparazzi.
By taking personal responsibility for their Instagram profiles, stars can shape their own image. They don’t have to be complacent about the media portraying an image of them that is only partially true, or not true at all.
Direct and Permanent Contact with Fans
Another advantage of celebrities taking an active role in managing their own social media platforms is that they can be in direct contact with their fans. This allows them to have a much more personal and close relationship with their fan base, sharing current news or even refuting news that is not true.
Anyone who’s been a fan of anybody or anything in their life knows that the more information they can get about what they like, the better. So most fans specifically require some kind of connection to the object of their adoration. If stars respond to the comments posted on their page, the more likely they are to win the hearts of their fans for good.
Extra Earnings Opportunities
There are plenty of stars who use social media platforms to create extra earning opportunities for themselves. For example, many celebrities advertise cosmetics, clothing brands, jewellery, cars, hotels or various services, and even casinos mit schnelle auszahlung sites.
These advertisements can be done in various ways, for example, in the case of casinos mit schnelle auszahlung sites, they may share promotional codes, such as the Lemon Casino bonus code, which allows players of casinos mit schnelle auszahlung sites to receive extra promotions.
Lemon Casino bonus codes are particularly useful, as you can get great extras by hunting down a Lemon Casino bonus code from the Instagram profile of a celebrity or influencer and then using it on the casino’s online platform. It’s also possible for celebrities to simply mention a product they like to use and their fans will start buying the same product in mass. So the marketer of the product pays the celebrity for the advertising.
Advocacy and Social Responsibility
There are plenty of celebrities who take a public stand for important causes they believe in. These can be social or even political causes. The most popular of these are the protection of the environment, the ethical treatment of animals, the promotion of a vegetarian or vegan lifestyle, helping people living in extreme poverty, speaking out against war, supporting a political candidate, etc.
Stars can move crowds, because their fans feel that the opinions of their beloved celebrity are important and, in many cases, they can identify with them. In this way, it can be said that this kind of social engagement and opinion-forming is both a privilege for celebrities and a huge responsibility. After all, they can do almost nothing without hundreds of thousands or even millions of people following their every move.
