A strong and well-known brand will differentiate itself from its competitors in the market. People tend to trust products and services from well-known brands, it is so hard to convince them otherwise. Companies like coca-cola, Nike, and Johnson and Johnson have a very high level of brand awareness.
You can easily tell that when people start referring to the same products from different companies using the known brand names. The only way to thrive is by making your brand known. The following are some of the ways you can improve your brand awareness.
1. Using Car Wraps
This is one of the best ways to get your brand known. According to research people spend most of their time traveling, whether it is to and from school or even work on a daily basis. That makes vehicle wraps the best tool for creating brand awareness. The car wraps can be used either for a short time or long-term advertisements. If it is your company’s car or van that is being wrapped, then the information about your brand can stay there as long as you wish. But if the vehicle wrapped belongs to someone else, then the information about the brand can stay there for the agreed period.
The graphics accompanied by the brand on the wraps should be colorful and simple to interpret. Avoid including a lot of text in your wraps, focus on the visual. It is so hard to read a text when a vehicle is in motion, clear and attractive images will pass the intended message easily and powerfully.
2. Using Referrals
Sharing a business card that has your logo and contact also improves brand awareness. You can give the customers that visit your business place Request them to share the extra business cards with their friends and family. Introduce incentives to motivate the referrers and the referred. You can choose to give them discounts on products or services offered for every referral.
Referral programs can also work through word of mouth. You can choose to promote your brand by talking to potential customers one on one or through telephone calls. Referrals may also be done through social media platforms like Facebook, Whatsapp, and Twitter. This is a cheap way of making your brand known.
3. Partnering With The Locals
This is another great way to build or improve your brand. You can partner with fellow businessmen from your local area to organize seminars and festivals where people can showcase their products and services, in the process brands will also be recognized. You can also donate to charitable organizations like children’s homes. While handing them the products or services, your brand will be praised and talked about everywhere including on social media platforms and the society at large will know about you, the result will be an increase in sales and brand recognition.
You may also sponsor sports teams around your community, for example, soccer teams. During the games, your brand will be posted all over the field as the sponsor. Attending trade shows where you can use exhibit truss to showcase your products and services and let your brand be known, is another great way. The truss system can be customized according to the design and shape of your choice.
4. Using Freebies
Everyone enjoys being given free items. As a brand owner trying to push your brand to be recognized, you can give people items like pens during back-to-school seasons, foodstuffs like cookies, or even books. This can be done on special occasions like food festivals or in your local supermarkets.
Those gifts should have your brands and maybe a logo on them. The gifted individuals will not forget about the brand, and any other time they will be shopping your products will be prioritized. A simple gift with your brand can turn a stranger into a loyal customer. They will end up referring your brand to their friends and relatives.
5. Branding Your Packages
This is another way to make your brand known. Selling your products with the packages showing your brand name and logo is very crucial. Anyone who will like your product will find it easy to trace it any other time they would need it. It will also be easier for them to refer to someone else using the brand name, rather than describing the product. Use a flexible pouch that is branded when delivering to your clients. The information in the packages should be simple, precise, and attractive. Avoid including too much information that is irrelevant.
6. Using Influencers
Inviting influential people into your niche is also a perfect way to improve your brand awareness. Influencers have a big audience that follows and trusts them. If they mention your products or services on their social media platforms, the brand will be known and bought by so many people. You can provide free services to influential people and take a video of them, posting such a video will make your brand known and attract a lot of customers.
Brand awareness is a continuous process. Even well-known brands all over the world still do their best to make sure their brands remain on top. They use advertisements and freebies to have an added advantage over their competitors and maintain their customers.
The moment people recognize your brand and you continue providing quality services and products you will gain your customers’ trust. But there is always a threat of counterfeit goods that will always want to take advantage of a well-built brand to sell their products and services. It is proper to warn customers of such and let them verify the goods and services before trusting the providers. Read more on business and technology.