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 Are you a creative person passionate about fashion or design and would like to develop your talent further? Perfectly! There are many universities and fashion schools worldwide where you can become a Bachelor in fashion management and get a proper education in fashion and design.

A fashion business management Bachelor’s degree is not only about invaluable knowledge, but it is also related to many internships in international companies and excellent networking. Let us learn more about this specialty and its prospects for a future student.

What do future Bachelors in fashion management study?

Generally, the business of fashion program introduces students to all aspects of the fashion industry, from design and tailoring to marketing and small business management. That is the main aim of Istituto Marangoni Miami, which provides the course to ensure that graduates will be successful on the market.

Small and medium-sized businesses are a thriving fashion industry sector and represent an excellent opportunity to enter it. Moreover, companies today are contently looking for employees with managerial skills. Therefore, students will be prepared to develop business plans, which are essential for starting a new business or managing an existing one.

The main part of the program is devoted to planning, budgeting, finance, marketing, and communication methods in the area of fashion:

  1. Students will learn how to manage retail operations and customer communications, use global distribution channels, determine brand profitability, enforce budgets, and implement cost control systems.
  2. Some disciplines deal with current issues and trends in the fashion and beauty industry.
  3. Graduates will understand fabrics, garment design, quality criteria, and clothing merchandising.
  4. They will also be trained to apply marketing, accounting, finance, and other essential business concepts needed to advance their future careers.
  5. By exploring the cultural, sociological, and historical dynamics of fashion, students will learn how the characteristics of different countries affect sales performance.

The program covers both time-tested and cutting-edge marketing strategies to achieve business goals. As a result, students receive relevant tools with which they can successfully position a brand, collection, or specific product on the fashion market.

Among the subjects that are proposed for students are the following:

  • The fashion industry system and consumer markets
  • Trends, cultural directions, and innovations
  • Manufacturing processes
  • The role of a fashion buyer
  • Marketing Strategies and Communications
  • Branding
  • Financial and managerial control
  • Digital Marketing
  • Retail
  • Theory and practice of creative research
  • Fashion history

In the final year, students conduct research work. Based on its results, they will create a business plan to launch a new brand or develop an existing one. They collaborate with international companies during the study and communicate with true experts.

Your career as a fashion marketing Bachelor

Fashion is very competitive, and gaining practical experience already during training is decisive. Therefore, it is imperative to choose for yourself precisely the university or school that maintains close relationships with design enterprises and builds a training program so that future specialists can combine work with study and receive job offers after graduation.

Graduates of design specialties can realize their knowledge and skills in various professions: fashion designer, fashion illustrator, textile designer, template developer, buyer, PR specialist, fashion journalist, fashion stylist, personal stylist, creative director, visual merchandiser, etc.

Graduates who are Bachelors in fashion management receive all the necessary skills for employment in various positions in the fashion industry. This knowledge is enough to open your own small fashion business.

Potential positions include:

  • Customer Service Specialist
  • Store Manager
  • Sales Agent
  • Sales Analyst
  • Pre-Production Coordinator
  • Administrative Assistant
  • Marketing Assistant
  • Merchandising Coordinator
  • Quality Controller
  • Production Planner
  • Entrepreneur
  • Operations Manager

Business opportunities include small-scale manufacturing, fashion contractors, retail stores, wholesale centers, sales agents, and specialty boutiques.

Therefore, as far as you can see, you will not have any problems with finding a perfect position and making a carrier. While studying, you can determine the area that interests you most and follow this path after graduating. You can learn more about those aspects of high interest to you and satisfy all your needs in knowledge and practical skills.

How and where to get a Bachelor’s degree in the fashion business?

Admission requirements for universities and schools of fashion and design differ, but the main points that are mandatory for all of them can be highlighted:

  • Completed school education or special preparatory programs;
  • Certificate of knowledge of a foreign language (IELTS, TOEFL, TestDaF, and others);
  • Motivation letter.

In addition, admission to all creative specialties, especially to the faculty of fashion, requires a portfolio. It can be in different formats, such as presentations, videos, or something else. The main thing is that it should show your talent and convince the admission committee that you fit their study program.

Studying fashion allows you to feel the global trends in the design industry. Fashion design encompasses developing new collections, tailoring, and advertising clothes. The purpose of new products can vary significantly (from clothes for industrial workers to handmade haute couture works of art). The fashion industry requires out-of-the-box thinking, creativity, and professionalism.

Fashion students receive general education and understanding of the process of designing clothes and, at the same time, show their own creative individual styles. Fashion is a highly competitive area, which is why many design departments and schools offer internship opportunities or full-time employment opportunities, as well as regular visits to leading design businesses.

Studying at fashion and design universities like Istituto Marangoni Miami is an opportunity to learn from the experience of famous creators and become a part of the fashion world. Studying here prepares students for work in an ever-evolving, innovative industry, applying the latest learning technologies, charting future career opportunities, and providing a deep immersion in the world of fashion.

The school is renowned for its outstanding resources, state-of-the-art equipment, and professional instructors and professors with extensive practical experience in fashion.