Do not ever make the mistake of ignoring Google when it comes to doing something on the internet. This popular search engine owns 89% of global market shares. Do you know how many searches are being made on Google every day? 3.5 billion. Yeah! 3.5 billion… Which is more than 1.2 trillion searches annually. With such a big audience searching every day on Google, businesses need to understand Google algorithms to progress in the internet world.

There are several free Google tools that can help businesses in taming their online marketing strategy better. Google is the biggest search engine, provides several free tools to facilitate people in performing different tasks. Let’s discuss a few free tools by Google that can help you improve your digital marketing strategy.

Google Analytics:

Google Analytics is a great tool for analyzing the engagement of the audience with your website. It helps you better understand the online traffic your site is receiving. You can filter your traffic on the basis of gender, demographics, age, language, etc. Google Analytics gives you a deep understanding of your targeted audience. And inform you whether your marketing efforts are proving out to be appealing for your targeted group of people.

Google Analytics also enables you to discover the Operating system your audience is using. Whether they are using mobile or desktops to visit your website, what browser they are using. Such small pieces of information can prove out to be of great help in devising an effective marketing strategy. It also lets you filter the load of the traffic on the basis of the medium. Like if they are coming to your website through social media, search engines, or some other source.

Remember if you haven’t been utilizing Google Analytics, then you’re missing out on great opportunities to optimize your website. Constant monitoring and reporting of the facts would require high-speed internet to process the real-time data or the stored bulk of data. And whenever we talk about high-speed internet, I only come up with one name, i.e., Spectrum Communications. Their double and triple play packages are the best you can get.

Google Webmaster tools:

Google Webmaster tools let you analyze the health of your website for search engines discovery. By now I’ll assume that you know the importance of SEO for online businesses etc. and how big of an impact does it have on your search engine rankings. There is always a criterion behind Google ranking a certain factor. Well, there is no need to be in darkness anymore. With Google Webmaster tools, you can know exactly how optimized is your site for search engines.

Google Webmaster also allows you to set alerts for the factors which can put hindrances in the way of its discovery on a search engine. It helps you in analyzing your online traffic to find out how people are finding you right now. This tool will also efficiently find the bugs in your site for you and help you in fixing them. There are tutorials available online to learn Google Webmaster tools that will assist you in creating an SEO-friendly website.

If you buy guest posts​​​​​​​ from a marketing website to improve your rankings always follow the google webmaster guidelines and check your progress in the search console.

Google Keyword Planner:

Google Keyword planner is another free tool that can help you big time with the SEO of your site. It is part of Google Ads, and its amazing features are worth mentioning. Find out the most searched keywords or phrases related to your business through a keywords planner. Google keyword planner helps you in finding out suitable keywords according to your niche and also gets you suggestions for bid estimates to analyze the competitiveness of keywords. After the analysis of keywords and choosing the best suitable keywords, it allows you to set a budget for keywords you’d be bidding on. Keyword planner also lends you a hand with long-tail keywords. Long-tail keywords don’t have a high search volume but certainly, bring more convertible traffic towards your platform.

Google My Business:

Want to enlist your business on the internet so that people can find your location? Well, Google My Business allows you to set up a free Google listing. Whenever a customer will search for your business on Google or Google maps, the listing will help bring up your information as a result. Certainly, you want all the information about your business to be true, and it is possible with this tool. The listing will require information like your phone number, address, website, and business hours.

Google My Business is just not about listing the business but also helps with promoting your latest offers. Customers can review your business on Google listing, which provides a good opportunity to interact with potential customers.

Google Insights:

In order to gain success with your online marketing strategy, you need to know what is happening actually within. Google Insights enables you to monitor all the happenings and let you know whether your strategy is working as you planned, or is it going sideways.

The tool also helps in analyzing the content of web pages. You can assess the speed of your landing pages. A few other tools can assist along the way and will help you determine if the page loading speed is okay or does it need some work. Google Insight suggests how can you make your web pages lighter, work better, and load faster.

Author Bio: Saira A is a content strategist at Spectrum Voice and has a keen interest in technology and sports. She absolutely enjoys educating people out of her experience. She is constantly writing to enable her readers to achieve their set goals in SEO, Content Marketing, Influencer Marketing, PPC, SMM, and Affiliate Marketing.