When you run a business, you want to make an impression on your customers. From the moment they step in the front door to the second they leave, you want your business to convey a coherent and unified message to them. This can vary depending upon the type of business you have and your particular branding, but what will not change is the need for consistency. Businesses find many different ways to convey a message to their customers, from the architecture of their space to the colors and decorations that they decorate with to the different sorts of signage that they use. Let’s explore a few of these.
Watch Your Step!
Signage is an important part of the business. No matter where you are and what you are selling, chances are you have some kind of signage in your store. Whether that is humble ‘we’re open’ sign or something much grander aside, signs are everywhere. Businesses will advertise their different products and services with signs. They will use them to convey different messages about the shop, even decorating with retro or vintage signs sometimes to evoke a particular feeling. Despite all this, one place most people don’t think to look for a sign is the floor.
Because of this, it is often much more memorable when you do see a sign on the floor. Floor decals can be an important part of any business’s marketing strategy. Just imagine, right as a customer walks in they see your brand name and logo in huge letters right there on the floor. This can leave a good impression and plays with space in a way that customers are not used to.
No Drawing on the Walls
Of course, color is another important aspect of conveying a message with your business. There is plenty of research that shows how color can subconsciously impact people’s impressions of space, but you don’t have to be a psychologist to understand this. Just think of how an accountant or a lawyer’s office should be decorated – very conservative colors that convey a steady hand and a sober sense of direction. Something trustworthy. Consider next how children’s play places are decorated – lots of bright colors. The sorts of colors used in a space convey how it is to be perceived by those that visit it.
This building ain’t big enough for the two of us
Of course, the actual shape and sizing of a building have a lot to say as well. Consider walking into a massive hotel with a huge open space in the middle of it, where all the different hallways overlook a major central feature, perhaps a chandelier or a sculpture. This says something very different than a cramped and poorly lit office building would. Even the very angles and other architectural choices that go into a building say a lot about its inhabitants and what they want others to think of them. Of course, it is probably too late to change much of this about your building, but it is still worth considering on a smaller scale how you can refine your space to make it better for your employees and your customers.
Overall, there are all sorts of different considerations that have to be weighed about the different uses of space that will go into something. If you want to learn more, it is worth consulting the different principles of design and seeing how they might be able to improve your relationship with your space.