SEO is one of the most important digital marketing channels. It can help your website rank higher in search engines, and it can improve your website’s visibility on social media. However, there are a few things you should avoid doing if you want to use SEO as your only marketing channel. 

  • First, it can be difficult to measure the impact of SEO on your website’s performance. 
  • Second, using SEO as your only marketing channel can limit your ability to reach new customers. 
  • Finally, using SEO as your only marketing channel can have a negative effect on your website’s traffic and organic search engine ranking.

Keep the Navigation Straightforward

If you’re using SEO as your only marketing channel, it’s important that your website is easy to navigate. This means having a simple navigation system and keeping your content easy to find. It can be difficult to track all the different aspects of your website’s SEO when you have to use SEO as your only marketing channel. You may also find it difficult to keep up with changes in search engine rankings and the impact of new updates on your website.

Improve Your Call-to-Actions

When you use SEO as your only marketing channel, it can be difficult to put together a strong call to action. You may not be able to get people to click through your ad or to visit your website. In order to improve your SEO results, you should consider using different calls-to-actions. 

For example, you could put together a video that explains the benefits of using SEO on your business page, or you could create a blog post that provides valuable information about how SEO can help your business grow.

Write Compelling Website Copy

Your website is the foundation of your online presence. Your content must be high-quality and persuasive in order for your website to be successful. If you’re not writing compelling website copy, your website will not rank as high as you would like. In fact, many small businesses don’t have the time, skills, or expertise necessary to handle everything that comes with a solid SEO strategy. So, it’s often worth outsourcing SEO services to ensure that your digital presence is generating maximum impact and capturing the highest volume of prospective customers.

Use Quality Content

Your content must be high quality in order for people to read it and find value within it. If you don’t have quality content, your website will not rank as high as you would like. Additionally, good content can help increase brand awareness by attracting new customers who may have never heard of your business before.

Hire a Professional SEO Agency

There are many factors to consider when hiring a professional SEO agency. But one of the most important things you should do is to make sure the agency has a good track record of delivering high-quality digital marketing results. You don’t want to be disappointed with the results of your chosen SEO agency.


If you’re looking to improve your website traffic and convert more customers, then SEO is a key part of your marketing strategy. But before you invest in implementing any SEO tactics, it’s important to understand the pros and cons of digital marketing.