In today’s digital world, a strong online presence is essential for every business. According to this statistic on Statista, as of October 2019, 58% of the global population were active internet users. In light of this information, it is evident that establishing an online presence for a business is something that can pay off. This is due to the following:
A lot of Products and Services Searches are Done Online
One of the reasons why people visit the internet every day is to search for something that they need. This could be a grocery supplier, a vet for their pet, an event planner for an upcoming party, a career coach, or a new appliance. Thus, by creating an online presence, you increase your chances of being discovered by the customers who do their searches online. With a well-optimized website or online store, for instance, your company will show up on search results when a customer makes use of the search engines to look for the product or service you are selling.
An Online Presence Exposes You to a Larger Target
Without an online presence, your audience will be limited to people who know you and those who happen to pass by your store. You will mostly get business from people in your locality. However, when you create an online presence, customers who are outside your locality can know about your business and products or services. This is especially important for a business that would like to tap customers from different states or even countries. However, you need to learn how to grow your online presence continually through digital marketing if you want to reach a larger audience.
An Online Presence Can Help in Telling Your Story
When a customer walks into your store to buy something, you may not have the time or opportunity to tell them your story. This is another key reason why you need an online presence. You can utilize the online platforms to share your goals, mission, how you came into being, the story behind your products, and so much more.
You Can Grow Your Customer Service and Brand Loyalty with an Online Presence
An online presence not only tells customers who you are, but it can also boost their loyalty to your brand. Through the continual interaction on online platforms, customers can feel more connected to your business. Additionally, you can make use of online platforms to improve your customer service. For instance, a live chat on your website or Facebook messenger can boost the rate at which you respond to customer queries. It also gives customers more avenues to contact you.
Doing Business During Crisis – Safe and Secure Work Environments Online
Doing business under Covid-19 forced many businesses to go online to weather the storm. Then the coronavirus seemed to fade into the background as civil unrest forced businesses to remain closed. Now there is talk about the coming “second wave” of the Covid-19 pandemic coming back to once again threaten the economy.
Going online to weather the storm? It seems these days that going online is necessary just to continue doing business, under Covid-19 or for any of a host of additional reasons, not the least of which is to ensure business continuity. How can your business adapt to the constantly changing medical crises, social crises, and other disruptions to business operations?
Going online might be your best option, especially given the ability to hire freelancers, third party remote service providers and even to engage in business process outsourcing, all of which will ensure business continuity and likely, increased profit margins at the same time.
As mentioned above, you have to take into account the fact that continual digital marketing is essential for growing a business’s online presence. An online presence, whether it’s through a website, blog, or social media is not something that you set and forget. You have to work on your platforms continually, otherwise, they will not bear any fruit. You also need the right strategies. For instance, your website will not get much traffic if you don’t choose the right keywords. If you are too busy, consider hiring a professional marketer to work on your online presence.